CHALLENGE:
To design as advertisement for a day of bike riding in a busy city.

SOLUTION:
I used a color palette of purple and gold to draw attention to the poster. The University of Washington Huskies have a strong fan base in Seattle and I thought using their colors would make passers by take a second look. I felt the title font was reminiscent of a bicycle and I left plenty of white space to highlight the important features - the bike and the event title. 

You may also like

Back to Top