To attract new audiences to events that typically drew in an older crowd. The organization was planning a new series of "fun" events and needed the branding to match the new direction.

I mentioned in a previous post that it was through my love of the State of Israel that I found my passion for design. These invitations were created while I worked as an event coordinator for the American Israel Public Affairs Committee. They sought to bring in a young professional audience with new colors and modern imagery to match the inventive locations that went beyond the typical hotel ballroom. 

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