CHALLENGE:
To create branding and collateral for luxury children’s accessory line, Le Petit Arc. The idea was so differentiate from the typical use of cartoon characters or floral patterns.

SOLUTION:
In designing for Le Petit Arc, I chose to use a pastel color palette and fun patterns with loose shapes and spotted overlays. 
I created a gift set complete with shoes, bibs and bows. Each detail of this set was considered to elevate it a luxurious level. Inside a divided square box, lives three containers, each lined with patterns and a delicate ribbon pull. The package was wrapped in a thick belly band complete with a striking pattern. 
Other items in this collection included a box of socks, a bag of bows and a towel and washcloth set. The sock package was wrapped in tissue paper and sealed with a custom sticker. The mini bag of bows used color blocking and a luxurious ribbon. And the towels included a set that was printed with a pattern and used a band in the same pattern as packaging.
This project was presented to critics at Edmunds.com and they appreciated the “opening ceremony” of the gift packaging as well as all the other details on the Le Petit Arc brand.  ​​​​​​​

You may also like

Back to Top